The joy of Indianness
We Indians are a super sensitive lot. Call us poor – how dare you! We will, we will show you, they shouted from the rooftops . And away went the snapchat ratings-right down the tube.
Well- calling someone poor- is that wrong? To me, it may be just wrong perception based on some stupid average index. What Snapchat didn’t realise- Indians are superrich, rich, average, below average- just as any other community in the world. There is a vast mix of peoples with an average number that sits somewhat below America. So do people really care? Yes, they do indeed!
The Amazons, Tescos, Googles of the world know this allright. When it comes to India- poor is not the right word indeed. It is not the right word at all. It reeks of ignorance. Perhaps the right word, if that were to exist, is “unignorable”. A country that no one can afford to. Be it for tapping into the vastly intelligent employee base, or going by the sheer untapped marketsize, it certainly is “unignorable”.
The smart ones – the’ve figured this out long ago. And are well on their way to getting entrenched here. Tescos, Best buy, Target- they are just part of the beeline making its way, standing to enter. For India may be unignorable; but is not easy to get into either. Another word for India maybe “Hard-to-conquer”; as Alexander the great, the Moghuls, and many others knew; many aeons ago. But tried they did- for it was worth the while; the pot of gold that lay within. And as they do even today- the Ikeas, the Walmarts and many more.
When you think of India- Unignorable, Hard- to- conquer, Awakening Tiger and many more adjectives and metaphors spring to mind. Perhaps they should be added to the Oxford dictionary, to make it easy for some poor ignorant souls. But “poor”- that’s only for the ignoramuses-like Snapchat has proven now!